Your plastic surgery center’s success or failure could be the result of a lack of a well-thought-out plastic surgery marketing plan. If other plastic surgery clinics are implementing effective marketing strategies, but your own practice isn’t, you’re leaving money on the table by failing to attract new patients.
Aestheticians and cosmetic surgeons, in particular, often question what the hallmarks of a successful advertising campaign are for their own practices. We at Brandlift Digital Group are digital marketing professionals, and we know that there are many moving parts to a successful advertising campaign for plastic surgery. In particular, we favor an approach that makes use of social media marketing, email marketing, search engine optimization, paid search campaigns, and mobile marketing. Find out what makes Brandlift Digital Group’s Plastic Surgery Marketing so effective by reading on.
The Market and Competitors
Tummy tucks, breast augmentations, face lifts, rhinoplasty, and many other forms of cosmetic surgery are highly sought after and frequently performed in both urban and suburban areas.
How do you set yourself apart from the crowd? Understanding one’s market is the bedrock of a successful advertising campaign. You can more effectively reach your target audience by tailoring your marketing efforts to their specific needs and preferences once you have a firm grasp on their demographics and interests.
Also, understanding the rivals you face can be crucial. A more planned campaign that makes use of tried and true SEO, sponsored search, text, email, and social media marketing methods may be developed by learning about your local rivals, their marketing strategy, and their target demographic.
With the right advertising, you can attract more people in need of plastic surgery.
Search Engine Optimization for a Plastic Surgery Website
Your website will likely be the initial point of contact between your business and potential customers. It’s crucial that people looking for medical help in your area may easily find your website by searching for relevant terms on major search engines like Google and Bing.
First and foremost, you need a fantastic website that makes good use of tried and true SEO strategies like keyword optimization, user experience, and general site usability and appearance. All of these methods will increase traffic and retention. (Read this page to find out more about SEO tactics for raising your site’s profile:
So, what characteristics define an excellent plastic surgery website? To help you make the best possible plastic surgery website, we have compiled the following checklist.
- Very user-friendly navigation
- Very readable, and the layout is nice to look at
- Details all the procedures performed at your cosmetic surgery clinic.
- Promotes the best of your medical services
- Detailed, search engine-friendly pages for each of your offerings are included.
- Features before and after pictures and patient testimonies
- Allows visitors to quickly access your many social media profiles
- Specifies where and when your business is open for business and in what clear terms
- Showcases your deals and low prices
- Has a blog or news section where readers may read your take on the latest in cosmetic medicine and fashion.
- Unique compared to the websites of rival businesses
Advertisements for Plastic Surgeons
Pay-per-click (or “PPC”) advertising should be the backbone of your marketing strategy for any and all surgical and therapeutic services your clinic provides. Increase your marketing efforts with pay-per-click advertising, and new patients will start calling and submitting online requests immediately.
Search volume trends for the most sought-after cosmetic surgery procedures are being tracked. By digging into the numbers, we can zero in on the most effective search terms. There will be a spike in inquiries needing advice or assistance as a direct result of this.
While search engine optimization (SEO) for cosmetic surgery marketing can yield more fruit in the long run, pay-per-click (PPC) advertising for the specialty can yield quick wins for your business right now. With PPC Agency in San Diego, you may reach out to potential patients straight immediately. But here’s the greatest part: If potential customers are interested in your service and click on your ad, you will only be charged when they make a purchase.
Plus, with paid search advertising, you don’t have to cross your fingers and hope that people in need of your services happen across your adverts. PPC bypasses intermediaries and offers a good opportunity to quickly and efficiently expand your patient base.
Advertising Procedures on Social Media for Plastic Surgeons
There are a number of reasons why social media marketing is so important for cosmetic surgery campaigns. The hashtag #plasticsurgery has been used in more than 1.7 million Instagram posts. The cosmetic surgery industry is booming, and many potential patients now turn to social media sites like Instagram and Facebook to find a board-certified plastic surgeon.
Promoting the positive outcomes your business achieves is becoming important as more people research potential surgeries and treatments online; this includes social media.
In addition, through social media, doctors may have conversations with their patients and prospective patients on the latest and greatest treatments. With the use of Instagram and Facebook’s story and live Q&A functions, you may address the issues of present and potential patients without leaving your office.
Consumers’ constant engagement with social media platforms presents novel promotional openings. Promoting your business on social media helps spread the word about your products and services to a wider audience. (Check out this website for more information on promoting your business on social media.
Promoting Your Business through Social Media
Make use of electronic messaging and texting
You need to use both email and text message marketing to attract new patients and hold on to the ones you already have at your plastic surgery clinic.
You may keep your clients up to date on the latest operations, offers, exclusive events, etc. that your cosmetic surgery is offering by maintaining direct, coordinated touch with them via text and email. Almost always, as soon as a text message is received, it is read. (Here you can study the use of sms marketing.
Marketing using text message
Email and text message marketing are useful tools for reminding patients about upcoming appointments and luring in those who haven’t been in for a while. If you’re communicating with patients by email, you can segment your recipients so they only receive the information that’s most relevant to them (new, regular, dormant patients, etc.). Take a look at:
Electronic mail advertising
To expand your plastic surgery business, you should hire marketing experts.
Don’t make potential customers wait until they get to your plastic surgery centre before they get a taste of the impact you can make in their lives. Good content on social media, your website, and other platforms gives potential customers a taste of what your business has to offer.
We realize that running a successful marketing campaign while also running a business can be challenging, especially if you are a plastic surgeon or the owner of a medical facility. Here at Brandlift Digital Group, we aim to alleviate any pressures you and your company may be experiencing. Our marketing experts are conversant with all of your processes and offerings, and can devise a campaign tailored specifically to your business and its needs. Unlike other marketing firms, our team is comprised of aesthetic specialists who share your dedication to your business.
Give us a call or schedule a demo to find out how our specialized plastic surgery marketing services may boost your practice’s rate of new patient acquisition.