Marketing your HVAC business doesn’t have to break the bank.
With the right strategies, you can increase your client base while keeping costs to a minimum. An excellent way to get the most out of your efforts is with an HVAC business software by Workiz.
1. Use Local SEO to Make Sure You’re Visible
Local SEO is a must for any HVAC business. Most of your potential clients will be searching for nearby HVAC services, so you need to make sure that your business shows up in local search results. A great place to start is by optimizing your Google My Business profile – simply provide up-to-date contact details, high-quality photos, and most importantly, encourage customer reviews. The more positive reviews you have, the better you’ll rank on local results.
Also, include location-specific keywords in your website and blog content. For instance, use terms like “HVAC repair in [City]” or “best air conditioning services in [Area].” Doing this, you’ll make sure that your business appears in the local search results.
2. Use Social Media to Connect with Customers.
Social media platforms like Facebook, Instagram, and LinkedIn are invaluable to HVAC contractors. Share customer testimonials, seasonal promotions, and publish informative and engaging content.
Paid social media ads let you hone in on local customers, plus you can advertise specific services or promotions during peak seasons. Create content that promotes your services, or promote content through posted ads, and work with your marketing team to decide the best scheduling to target customers.
3. Provide Discounts on Referrals.
Referral marketing is an efficient and affordable way to win over new customers. Provide a discount or other incentive for customers to refer an interested homeowner to your company. Create an easily understood program that shows off referral deals; share it through social media, email newsletters, and your website. It’s an excellent way to grow customer loyalty, plus find leads absolutely for free!
4. Develop Educational Content
Likewise, educational content will help prove that you know what you’re talking about to your target audience. Whether it’s a blog post, video, or infographic, you can share valuable content related to common HVAC problems that your customers are searching for online. Energy-saving ideas, maintenance tips, or how to fix a broken unit are all ways to catch the attention of a customer who values the info you’re sharing. Not only will you prove that your business is reputable and trustworthy, but your site’s SEO will rank higher from the increased traffic it’s receiving.
5. Email Marketing for Customer Retention
Email marketing is the most cost-effective way to communicate with your customers. Provide an HVAC newsletter once a month that includes reminders of when they should have maintenance done, seasonal offers, and tips on HVAC maintenance. With email marketing, segment your lists based on behaviors so that your emails will be catered to their preference.
Other things you might consider doing are creating an automated email campaign for scheduled maintenance or as a follow-up after service has been performed. Your site’s visitors will be consistently reminded of your HVAC brand name and can reach out when they are ready to schedule an HVAC appointment.
6. Collaborate with Local Businesses
Working together with other local businesses is a great way to expand your reach without spending an arm and a leg to do so. Connect with home improvement stores, real estate companies, and property managers in your area who can refer you to their clients for a heating and cooling inspection or service. This is also an opportunity to pool resources for joint lead-generation marketing campaigns or service packages that will attract more customers to both of your businesses while developing a sense of community and trust.
7. Run Paid Ads on a Small Budget
Although paid advertising doesn’t always come cheap, you can still create a powerful paid advertising campaign for your HVAC company by running ads on Google or Facebook. The best feature of these platforms is that they let you target prospective customers based on their location as well as their demographics. Even if you only have a small budget, you can quickly whip up some ads around an exciting limited-time offer or highlight a special seasonal service. When you post, make sure that you include a compelling call to action. For example, “Get a free HVAC inspection today” calls the audience to act and convert.
Scale Your HVAC Business with Successful Marketing
Implementing these seven affordable HVAC marketing strategies is a great way to increase exposure and bring more clients to your door without breaking the bank. With the right field service management software at your disposal, like Workiz, you will be able to coordinate your efforts and assess results. Don’t forget to get started with our HVAC marketing strategies today to assist your business growth!
Veeramachineni Lalitha
I am Finance Content Writer. I write Personal Finance, banking, investment, and insurance related content for top clients including Kotak Mahindra Bank, Edelweiss, ICICI BANK and IDFC FIRST Bank. My experience details : Linkedin