Over the past few years, online marketing has changed in a lot of ways, but one thing remains true: Search engine optimization still rules. For this reason, figuring out ways to improve your SEO content creation should be a top priority if you want to see your company’s website succeed.
The great news is, you do not have to figure things out alone. To make life easier, industry researchers have come up with several ideas that will help. At the end of the day, the success of what you create comes down to one thing: Consistency. In a nutshell, this depends on how often you post and whether you stay on brand. If you need some help, consider these nine tips to create consistent SEO content.
1. Make a Reading and Research List
To consistently provide interesting and meaningful content, create a list of everything you are currently reading and researching right now. Because these are often the places where some of the best ideas are born, keeping notes on what you have learned can come in handy when you are working on your SEO strategy.
2. Bring Copy and Design Together
Words and graphics both matter. In fact, each aspect of your online presence has a powerful impact on your audience’s experience. As such, making sure your writers and designers work together closely can prevent hiccups down the road that can derail your goal to stay consistent.
3. Document Repurposing Ideas When Creating
In general, finding ways to repurpose old content can help foster brand recognition, but it can be especially useful to record ideas for doing so at the same time you are creating. This can be as simple as writing a list and adding to it whenever you are working on something new.
4. Leverage the Power of Storytelling
Stories have the power to move people. When you make your audience feel something, they are more likely to remember you. Regularly share your story in the content you create.
5. Practice Your Craft Every Day
Researchers say you should practice a craft for at least 10,000 hours before you can expect to become an expert at it. Given that number, it will probably take some time before you are able to consistently produce stellar content. Therefore, you put some effort in every single day.
6. Create Different Content for the Same Topic
Somewhat similar to repurposing, another way to give content multiple uses is by creating different types for the same topic. For example, if you are writing about the favorite habitats of squirrels, why not figure out some way to create short-form content as well as long-form content?
7. Use a Knowledge Bank
Another tip for consistency is to use a knowledge bank. With this kind of technology, you can store and organize important information about your business, content, and customers that you can share with others on your team for future projects.
8. Follow a Style Guide
In the spirit of writing everything down, another place to do this is when you are figuring out how you want to present your message. Writing should follow a consistent style, as should your layout, color theme, and voice. To keep everyone on the same, create an official style guide. Then, stick to it.
9. Make Friends With Your Calendar
If you are not following a calendar to plan and implement your content creation, you are putting unnecessary work into your marketing efforts. Start making your life easier with a calendar today.
There is no question about it: Excellent SEO content relies on consistency. By following these tips, you can find ways to more easily maintain this kind of approach.