When starting a new business (or rebranding an existing one) one of the biggest and most important steps is creating a logo. A company’s logo is a visual representation of what it’s all about. It’s often one of the first things clients or customers see and what they associate most with the company.
It is for all of these reasons and more that designing a business logo is such an important task. A logo should be striking, memorable, and give an idea of what the business is all about. It can be hard to bestow so many things into one little logo—hard but not impossible.
Learn the dos and don’t of making an amazing logo with this handy guide. Read on to find out everything you need to know.
Choosing a Design Style
When you’re deciding what type of logo you would like, the first thing you should consider is the design style. You should try to pick something that makes sense in the broader context of your brand. Don’t pick an ultra-modern logo if you’re selling antiques, for example.
There are many different design styles you can choose between. Vintage, modern, gothic, quirky, minimalist, super girly, or ultra-masculine—the options are limitless. If you’re finding it difficult to pick one, you can try mocking up a logo in several different styles and seeing which you like best.
What Type of Logo?
Another big decision will be what type of logo you want. There are actually 7 main types of logos. These range from just having text, to having a mascot, or an abstract image, or a combination of all three.
In order to choose which will work for your business, think about the name of your company and the product or service it offers. Depending on what these are, it may be an obvious choice as to which type of logo will work best for you and your business.
Creating Your Logo
Once you have the basic idea about the look and type of logo you want, it’s time to make it a reality. There are many different ways you can go about creating your logo. You may choose to hand draw it, you might use a design tool to create a custom logo, or you may want to have a graphic designer draw one up for you.
No matter the method, make sure you’re happy with the result. It can be a good idea to do some market research by asking stakeholders and even a select few customers what they think of the logo. If the response is largely positive you know you’re on to a winner.
Designing a Business Logo 101
Logos are important to a business, so it’s important to get yours right. Hopefully, this guide has provided you with enough valuable insight and inspiration about designing a business logo to make one that is truly amazing. If you’ve found this guide helpful, don’t forget to check out the rest of our content.