Interactive kiosks are making their way into the retail universe. Retailers are turning to the technology as a way to boost consumer engagement in their stores, capture leads, drive sales, reduce labor costs, and enhance branded messaging. They are a proven way to increase revenues and improve engagement.

Interactive kiosks are multi-purpose platforms that can support retailers in a number of goals. These are some of the ways that interactive kiosks can drive revenues in a retail environment.

Self Service Kiosks

Self service kiosks were rapidly adopted by the QSR sector because they provided a lot of advantages. Only in recent years have self service kiosks been making their way into retail as the software has adapted to provide rich engagement opportunities that preserve and enhance the value of the in-store shopping experience.

Some of the advantages of self service kiosks include:

• Reduced Labor Costs: Self service kiosks gained popularity in retail as a result of labor shortages driving up the cost of wages for retailers, and can deliver continued savings as retailers can reduce staffing needs. It’s not just transactions that self service kiosks can help with, either. They can also reduce demands on staff time from consumers seeking product information or promotions.
• Increased Upselling: Anyone who has ever worked retail knows that employees are not always reliable when it comes to upselling tactics. Interactive kiosks stay on brand and on message, every time. They can also increase upselling by showing shoppers other items they may like, similar to the digital experience.
• Reduced Wait Times: Another advantage of self service kiosks is shorter lines and reduced wait times. More self service kiosks can speed up the process of waiting to complete your purchase.

Gamification and Augmented Reality Platforms

Interactive kiosks company BIG Digital is an example of a company that doesn’t just build kiosks for transactions. While they can be incorporated into the Point-of-Sale, BIG Digital kiosks are so much more,  providing engagement opportunities for activations and marketing campaigns.

Interactive kiosks are the perfect platforms for gamification experiences, augmented reality, and other immersive engagements that will surprise and delight consumers. Interactive kiosks drive in-store activations with innovative technology.

Contests & Promotions

Drive contests and promotions with in-store interactive kiosks. One advantage that interactive kiosks have over digital signage is that they give consumers more opportunities to interact – and that gives retailers more opportunities to capture leads. Interactive kiosks displaying contests and promotions give consumers more opportunities to explore when they’re in-store and focused on your brand.

Pop Up Retail

Pop up shops have proven to be an enduring trend thanks to the weight they carry when it comes to raising brand awareness. For major brands, additional revenue and sales are secondary objectives when it comes to pop up retail. They’re doing market research, identifying new expansion opportunities, building hype around their brand, and making sure that they’re in the news and in influencers’ videos. Interactive kiosks can support pop up retail by transforming into self-service kiosks, delivering brand messaging, promoting contests, and providing immersive engagements.

Interactive kiosks are a versatile, innovative technology that can drive revenue and help retailers.

Veeramachineni Lalitha

I am Finance Content Writer. I write Personal Finance, banking, investment, and insurance related content for top clients including Kotak Mahindra Bank, Edelweiss, ICICI BANK and IDFC FIRST Bank. My experience details : Linkedin