In the moving industry, reputation isn’t just important. it’s everything. In fact, 93% of consumers say online reviews influence their purchasing decisions, according to a BrightLocal survey. For moving companies, where trust, timeliness, and care are key factors, earning consistent 5-star reviews can help you stand out in a crowded market.

Tools like Supermove make it easier than ever to streamline your operations, so you can focus on delivering great service and gathering valuable customer reviews that grow your business.

Here’s how to get more positive reviews for your moving company.

1. Deliver Outstanding Customer Service (Every Time)

This might sound obvious, but the key to earning glowing reviews is providing an experience worth talking about. People are far more likely to leave a review (good or bad) when emotions are high. The key is to make sure those emotions are positive.

Focus on the basics:

• Show up on time and prepared
• Be courteous and respectful throughout the move
• Protect the client’s belongings like they’re your own
• Communicate clearly if there are delays or changes

According to the Harvard Business Review, customers who have the best past experiences spend 140% more compared to those with poor past experiences. Investing in better service is a proven revenue generator and a review magnet.

2. Ask at the Right Time

Timing is everything when requesting a review. Don’t wait days after the move when the customer’s excitement (and memory) has faded.

Best times to ask:

• Immediately after a successful move
• Once everything is unloaded and the client is satisfied
• Within 24 hours via follow-up email or text

Make it easy by asking in person first, then following up with a review link. A short message like:

“We really appreciate your business! If you have a moment, we’d love it if you could leave a quick review about your experience.”

This keeps the request personal without being pushy.

3. Use Automated Review Request Tools

Manual follow-ups can be effective, but they’re time-consuming and easy to forget. Consider using automation tools to send review requests by email or SMS.

Popular tools for movers:

• NiceJob
• Podium
• BirdEye
• Jobber
• Housecall Pro

These platforms integrate with your CRM or scheduling system and can send personalized requests after a job is marked complete. Some also include review gating, guiding happy customers to public platforms and filtering out unhappy ones for private feedback.

4. Make It Super Easy to Leave a Review

The fewer steps involved, the more likely your customers will complete the review. Include direct links to your Google, Yelp, and Facebook pages in your emails and texts.

You can also:

• Add a QR code to your business cards or invoices
• Create a “Leave Us a Review” page on your website
• Embed a review widget that links to Google reviews

The simpler the process, the higher your conversion rate.

5. Respond to Every Review (Especially the Good Ones)

Most companies scramble to reply to negative reviews, but ignoring positive ones is a missed opportunity.

Take a few minutes to thank customers for their kind words. A thoughtful reply shows future customers that you value feedback and actively engage with your clients.

Example response:

“Thank you, Sarah! We’re so glad we could make your move stress-free. Wishing you all the best in your new home!”

Bonus: Responding also signals to review platforms (especially Google) that your business is active and trustworthy.

6. Train Your Team to Ask for Reviews

Your moving crew is your front line. If they deliver great service and then politely ask for a review before leaving, it reinforces the quality of your brand and improves conversion.

Train your team to:

• Know when and how to ask (ideally when the customer is happiest)
• Mention how it helps the company grow
• Direct the customer to expect a follow-up link

This personal touch, especially after a positive experience, goes a long way.

7. Offer Review Incentives (Ethically and Carefully)

While you can’t buy reviews, you can encourage them with small incentives, as long as they’re not conditional.

Example:

“Leave us a review and be entered to win a $50 Amazon gift card!”

This keeps you compliant with most review platforms’ policies. Check Google’s review content policy to ensure you remain within guidelines.

8. Turn Negative Reviews Into Positive Outcomes

Even the best companies get a bad review occasionally. The goal isn’t to eliminate them entirely but to handle them professionally and constructively.

Steps to take:

• Respond promptly, politely, and publicly
• Apologize without being defensive
• Offer to make it right offline

Sometimes, this can even prompt the reviewer to update or remove the negative review after the issue is resolved.

9. Highlight Reviews in Your Marketing

People trust other people more than they trust businesses. Use your best reviews as marketing gold across your platforms:

• Feature them on your website
• Share them on social media
• Include them in email campaigns
• Print them on brochures or trucks

When potential customers see that others have had a great experience, they’ll be more inclined to choose your company, and eventually leave their own review.

Final Thoughts

With the right strategy, timing, tools, and team mindset, you can consistently earn 5-star feedback that fuels your reputation, drives new leads, and helps your moving business thrive in a competitive market.

Start small, stay consistent, and let your happy customers do the talking.