If you run a hotel business, you will understand how important customer satisfaction is. From the moment guests walk through the door, their every want and need should be taken care of. Without guests, you will lose revenue, making it incredibly difficult to stay afloat.
With the hotel industry being one of the hardest hit by the coronavirus pandemic, you must know what strategies to take to help build your hotel business back up. Here are five tactics that can transform your operation, boost your reputation, and bring more customers to your hotel chain.
Offer a Better Booking Experience
It seems like just about everyone uses the internet nowadays to book a hotel stay. When looking for accommodation yourself, you look for a website that is easy to navigate. Implementing a Property management system (PMS) can help streamline operations, ensuring that your website and booking engine are easy to use and mobile-friendly. If the website is not user-friendly, potential guests may leave and go elsewhere for their custom.
Keep Your Team Happy
If your workforce is happy in their roles, productivity levels will increase, which will help you run a successful hotel brand. As the owner, it’s your responsibility to check in on your staff and ensure that everyone feels confident in their positions. The working conditions, rate of pay, and how your team are treated can go a long way. So, make sure you hold regular one-on-one and team meetings to identify strengths and weaknesses, and look into what can be done better to improve performance. If your employees go above and beyond their duties to keep guests happy, you’re more likely to gain positive reviews.
Make Your Guests Feel at Home
Word of mouth marketing is one of the best ways to grow your hotel business. If a guest has a pleasant stay at your premises, they’re likely to tell their friends and family, which can signal more interest and revenue. From the moment guests arrive, providing them with a warm welcome can make all the difference. Informing them about attractions to try out in the area, as well as tips and tricks for getting around will show that you care about the people staying at your hotel.
Use Social Media
Social media is a fantastic platform for marketing and promoting your hotel business. Whether you’re a small independent boutique, or a large global franchise, creating business pages on Facebook, Twitter and Instagram can help grow your business and increase profits. Make sure that you have a dedicated social media team who can assist guests with their queries.
Research Your Competition
Whether you’ve recently opened your hotel, or you’ve been in the hospitality industry for many years, there may come a time where you’re not getting the footfall you imagine. If this happens, you should research into competitor hotels to see what they’re doing differently to you and what measures you can implement to boost your hotel reputation. Whether it’s revamping your website, offering exclusive deals, or remodeling your bedrooms, there are many things you can do to push your hotel business forward.
If your goal is to grow your hotel business and boost revenue, a ton of promotion, organization, and planning is needed to succeed. All the tips listed above can help build your reputation in the hospitality sector and sway guests into choosing your hotel over competitors.
Veeramachineni Lalitha
I am Finance Content Writer. I write Personal Finance, banking, investment, and insurance related content for top clients including Kotak Mahindra Bank, Edelweiss, ICICI BANK and IDFC FIRST Bank. My experience details : Linkedin