Freelancing gives you freedom, but that freedom comes with a challenge: selling your services frequently. Whether through job portals or outreach, you are constantly pitching yourself, and how you do it makes all the difference.

You could be great at your work, but the client will move on if your pitch doesn’t do justice. You don’t need to be a smooth talker to get work. Whether you’re applying for a job for a freelance writer or trying to land a design gig, you just need a strong pitch. So, how do you make your pitch stand out and land more gigs? We have spilled the cheat sheet for you. 

1. Define Your Value

Before you start pitching, take a step back and define your core value. Clients don’t hire freelancers just because they can design a logo. They hire to solve a problem; they want your help building their brand. If you are a writer, you’re not just writing a blog but bringing traffic and leads. If you are a developer, you are helping improve the user experience. 

So first, define your USP. What are you bringing to the table? How are you helping the business? Your pitch should focus on these questions.

2. Customise Every Pitch

Copy-pasting a pitch to all clients will not work. Even if you’re applying to 10 jobs a day, each pitch should feel like it was made only for that particular client.

To personalise your pitch, you can start with the company or client name, mention something specific to their brand or company, showcase your knowledge of the product or service, and answer their problem statement. If you can incorporate metrics from your previous work (similar niche), that will benefit your candidature. 

3. Short But Sweet

No client is going to spend hours reading your pitch. They scan it, and if it doesn’t click, they move on. That is why it is important that your pitch gets to the point quickly. 

You can start with a personalised intro, show how you’ve worked with similar problems before, how you can help them and a clear CTA (Call to action). No long resumes, no fluff, no vague buzzwords. Just a clear proof of your skills.

4. Proof Without the Brag

Clients are looking for people who can actually deliver. But don’t dump everything in your portfolio or all your cases in one pitch. Instead, mention one or two relevant cases, links to those work samples, and then offer to share more examples on the call. This will add curiosity to your work. 

“You can check out a few samples of similar work here <add link>. I’d be happy to walk you through these projects on a quick call.”

This approach makes you interesting without the risk of making your email too long.

5. Talk Results

What will your client prefer, “I can write blogs for you”, or “I write blogs that drive organic traffic”? It’s a small change, but it affects how the client perceives you. 

Focus on what your work will do. The client is interested in outcomes, not activities you do. Here’s an example of how you can flip the script:

Instead of	Say this
I will manage your social media.	I will help you grow your online presence and drive more engagement.

6. Follow-up 

Most pitches don’t get ignored because they aren’t satisfactory. They get ignored because they are probably lost in the hustle and bustle of business. That’s why you must follow up. Wait a few days, keep the follow-up short, reinstate your value, and give a CTA. 

Sometimes, one follow-up is not enough. You can send another after a gap of a few weeks. Just don’t spam. 

Conclusion

You don’t need flowery language or big words to get freelancing projects. You just need to clearly and honestly pitch your expertise to the client. The client needs to see that you understand their business and problem statement, and bring results. A good pitch doesn’t brag but helps the client see you as a solution.

Be direct and pitch like a pro. These tips will help you land more gigs without feeling overwhelmed.