Customer retention is the key to sustain and accelerate your business growth and increase your market share. The market is thriving with competition and your competitors are always on a lookout for ways to snatch your share of profits and divert your most loyal customers into their own camp.
The only way to retain your clientele is to provide them an exceptional experience with an unmatched quality of product or service. When you reciprocate your customer’s expenditure by delivering not just a product but a value and experience, it increases your credibility and the customer is more likely to drop in again for another purchase. This way, you can establish and grow your customer base and attract potential customers to try your offerings. Here are some tips to impress and influence people with your business brand. Read on.
Go the Extra Mile – Always!
Operating amidst a pool of competitors makes it essential for a business to stand out from the rest and gain a competitive advantage. If you kept on operating on the same procedures as your competitors and delivered the same experience that your competitors are offering, you would not be able to make your mark and would be substituted or replaced sooner or later.
Going the extra mile, delivering more than your customer’s expectations and increasing your product and service quality is a compulsion to maintain an accelerated business growth. It not only helps you build a loyal clientele but also attracts more customers.
Value Each Customer
Treat each customer as if they’re the most special and valued client and you will see how you grow a happy and satisfied customer base. Keep communication channels open and offer them a personalized experience. Customers are more likely to pursue a business where they feel honored and valued. Providing each customer with a personalized experience would prevent them from turning over to your competitors’ camp.
Do What You Promise and Promise Only What You Can Do
Honesty and being practical, realistic and true in your dealings is a critical success factor for your business. Make sure that while attempting to win over a client, you know what you say and offer. An exaggerated illusion of the product value or service benefits might bring you a momentary success. However, if you failed to deliver what you initially promised, there’s no bigger setback that your business might undergo.
Surprise them through Small Incentives or Promotional Giveaways
Customers love surprises and what better way to make them happy than offering branded merchandise or a small giveaway. These can include practically anything, from a coffee mug to a branded umbrella from somewhere like https://branded-brolly.co.uk/. These small incentives are a cost effective way for businesses to upsize the value and make a warm memento and reassurance to your customers that they are appreciated and valued.
Ask for Suggestions and Feedback
Asking your customers to spare a moment or two to reflect on their experience and provide honest feedback or suggestion would not only make them feel valued, it also provides an honest and first hand insight about your business. This makes it easier for you to improve and improvise on your business and eventually offer the best of what your customers expect from you.
Veeramachineni Lalitha
I am Finance Content Writer. I write Personal Finance, banking, investment, and insurance related content for top clients including Kotak Mahindra Bank, Edelweiss, ICICI BANK and IDFC FIRST Bank. My experience details : Linkedin