Instagram is a great way to connect with customers and drive your business forward. Here are some tips to help you make the most of Instagram:
Give Careful Consideration to the Profile Image and Description
Pay attention to your company profile. It needs to be complete and up-to-date. This includes adding a profile picture, bio, and website link. You do not just want to be found on that one platform but on others too, where you may have other promotions going on.
Consider Companies Offering Instagram Services
If you are having trouble attracting enough attention on Instagram, then you can look to use Instagram services from Twicsy or similar providers of social media help.
Pay Attention to the Quality and Frequency of Content
Post interesting and engaging content regularly. This could include photos, videos, behind-the-scenes footage, or anything else that gives your followers a glimpse into your business. You want them to like what you do in the hope that they will then support you by buying one or more of your products.
Environmentally friendly companies are popular with users on platforms such as Instagram. This is an opportunity to include a story on that subject and then link that to your product or products.
Make Your Business More Searchable
Use hashtags to reach a wider audience. Hashtags can help people find your content who might not otherwise see it. You want to be as relevant as you can here without being too specific or generalizing too much.
It is those businesses that are coming up with the best hashtags that are succeeding when it comes to social media visibility. One good thing about Instagram is that it makes use of hashtags in its searches. They are extremely useful for keeping content to a digestible minimum when just a single word or two can effectively describe what a business does or what its product is about.
Other ways to make a business more searchable might include:
- Using content that is not directly related to a product but still relevant and interesting. Then you are not seen as only posting about products. This will more likely keep followers engaged in what you are doing.
- Have a catchy or more memorable name for your business or some of your products.
- Always use images that are of high quality and which spread a consistent message about a company and its products or services.
Embrace Instagram Stories
Take advantage of Instagram Stories. This feature allows you to share quick updates and gain some attention from people who might not be actively scrolling through their feed.
A good story will encourage customer engagement and then that will help with the numbers following your business at any one time.
Look to make your stories interesting and relevant to your business activities. Followers will then seek out more of them. They can be useful when it comes to keeping a follower loyal. Followers need to be attracted in the first place and then kept happy to remain useful to a business.
Use Instagram Ads
Ads can help you reach a greater audience and increase awareness of your products or services more directly and instantly.
If you have a new product to launch, for instance, you might want to look at Instagram ads to make your launch as successful as possible. You want that new product to gain as much traction as possible in a short space of time. Particularly, if a lot of development costs have gone into its design.
The beauty of ad campaigns is that you can run them for as long as you can afford in terms of the budget you have set for your product launch or ongoing campaign.
By following these tips, you can make Instagram work for your business and start seeing real results. So what are you waiting for?