A real estate agent works to help people sell and buy real estate. These properties can range from small lots to magnificent mansions. The industry exists all over the world because there is always someone who needs help selling or buying a property.
Working as a real estate agent means that you’re a highly qualified professional with a lot of knowledge in sales, different laws, contracts, finance, etc. But besides all this theoretical knowledge, there are other important parts, such as personal qualities. You have to be ambitious, and adaptable, understand people and their needs and be curious to want to ask the customers questions. It’s good to have a positive aura, to be open and responsive to the opinions and needs of others, and to be considerate.
There are certain qualities and traits that successful realtors share, so read below if you’re trying to decide whether real estate is the career for you.
Extensive Knowledge
A good realtor must be able to give the client a sense of security. This means that they must have plenty of knowledge in many different areas such as economics, law, building technology, architecture, and sales.
Having experience in property management is a definite advantage. Without a doubt, to be a top-producing real estate agent, you must have basic knowledge of the neighborhood, the area, and the city. As a good realtor, you must utilize the nuances that make a specific community’s housing market and pricing strategy unique.
Staying up-to-date on the latest trends and topics in real estate and, as we mentioned above, the local market will keep your clients happy. For instance, realtors in Ontario, CA are expected to have good knowledge of the local area and local lifestyle. Home buyers will want to know how convenient it would be for them to invest and live in the area, and they’ll probably be asking you a lot of questions about healthcare facilities, schools, nearby parks, and entertainment facilities. Therefore, if you know the area well and quickly answer these questions to potential buyers, the better your pitch will be.
Good Listener
Successful real estate agents know that speaking is silver, and silence is golden. This means actively listening and communicating responsively, not talking over the customer or being completely silent. For the best results, a genuine approach is needed where the real estate agent can familiarize themselves with the customer’s situation and specific needs.
A good realtor is also someone who’s able to communicate effectively with the buyer in their preferred channels or methods. For example, a potential home buyer might prefer to talk by phone while others may prefer communicating through email. Regardless of the chosen method, as a realtor, you must regularly communicate in the method that is most preferred by the client.
Ability to Negotiate
One of the most important qualities of a realtor is to have good negotiation skills. Negotiation is essential in real estate because you will need to haggle over things like the listing price, the selling price, and your commission.
Once you start working as a realtor, you should put effort into learning the art of negotiation. Begin with setting your commission since this is the most difficult one. If you can secure a proper commission for yourself, you probably have the innate ability to negotiate on different real estate matters as well.
Humility
Being ambitious is one of the leading characteristics of being a good realtor. However, it doesn’t mean that you should be cocky. With success, sometimes arrogance may come and although there are many successful arrogant realtors in the industry, the best agents are still those who stay humble.
This is because their confidence, not their big ego, attracts clients every time. Excellent realtors believe in their knowledge and skills but they still manage to stay modest. They know there is always room to better their game, they don’t brag about their achievements and consider themselves to be better than others. For this reason, if you’re someone with an inflated ego, make sure you leave it at the door.
Tech-Savvy
Although this might be new for real estate, knowing how to work the computer and navigate websites is a must if you want to be a successful realtor. Even if you lack the right amount of knowledge, you must be willing to learn, or else you’ll be crushed by the tech-savvy competition.
Final Words
To stand apart from the crowd and achieve real estate career success, you need to have some of the above top qualities and if you don’t, most can still be cultivated and learned. Make sure to check in with yourself and see which qualities are your strengths and which you need to work on.
Veeramachineni Lalitha
I am Finance Content Writer. I write Personal Finance, banking, investment, and insurance related content for top clients including Kotak Mahindra Bank, Edelweiss, ICICI BANK and IDFC FIRST Bank. My experience details : Linkedin