Marketing is a challenge. Today, the challenge that marketers face is greater than ever before. This is because modern society is a content rich environment. Every single day people are being bombarded with information. The human brain can only hold on to so much information before it experiences fatigue. Couple that with the fact that people have a shorter attention span than ever before and it becomes clear why marketers have a challenge reaching their target audience.
Marketers have the option of purchasing their customer’s attention or earning it. One example of paying for customer’s attention is what you see when you look on the television. There are also a number of paid news feeds that appear on social media. These forms of media have been and will continue to be powerful in influencing the minds of consumers.
That being said, people are relying more and more on word-of-mouth advertising from their friends and family. People have a greater level of trust in forms of marketing that are not necessarily controlled by marketers. When a certain product becomes a viral topic, people are attracted to it and want to learn more about it.
In order to earn a customer’s attention, marketers must create high quality content. When designing a mobile billboard truck , for example, marketers need to focus on using attention grabbing words. It doesn’t matter if the purpose of the marketing is to inform or entertain. The higher the value, the more people are going to invest in it.
Additionally, marketers should create information that is easily distributed. The goal should be to reach customers who are likely to share the information with others. This means marketing should be directed toward the company’s niche market.
In order for marketing to be effective, it needs to be focused. Marketers must have their message clear in mind and must focus on the message throughout the entire marketing campaign. Remember, the goal is not just to capture the attention of the client, but it is to retain the attention. The goal is to help the client form a bond of loyalty with a product or service that is being marketed.
Veeramachineni Lalitha
I am Finance Content Writer. I write Personal Finance, banking, investment, and insurance related content for top clients including Kotak Mahindra Bank, Edelweiss, ICICI BANK and IDFC FIRST Bank. My experience details : Linkedin