Small Business Saturday is the American Shopping holiday that holds in between the Black Friday and the Cyber Monday after US Thanksgiving during one of the busiest shopping periods of the whole year.
This Saturday that holds after the Thanksgiving plays a very important role between the Black Friday and the Cyber Monday. But it surely has its very own importance in the whole year.
The Saturday following Thanksgiving plays hide and seek between Black Friday and Cyber Monday, but easily stands on its own as one of the most important shopping days of the year. Founded six years ago in response to small business owners’ most pressing need – getting more customers during the busy holiday shopping season – Small Business Saturday has quickly earned its stripes among holiday traditions. Last year, 88 million consumers shopped small on Small Business Saturday, up 14.9 percent from 2013, spending $14.3 billion at local and independent businesses. This year the hype and buzz surrounding the day seems to have only increased.
History of the Small Business Saturday:
The Small Business Saturday was founded almost 6 years ago on the November of 27th, 2010. It is considered as the complement of the Cyber Monday and Black Friday which was started in response to most pressing needs of the Small Business owners. The Small Business Saturday is owed to the owners of Small Businesses to get more traffic and audience of their products during the busy holiday shopping season.
The Small Business Saturday has quickly earned its bands among the Holiday traditions because of its increasing holiday among the people and naïve of USA. According to the statistics, during the last year’s Small Business Saturday, almost 88 million people shopped during this Shopping Holiday.
Small Business Saturday UK began in the United Kingdom in 2013 after the success of Small Business Saturday in the United States of America.
Small Business Saturday- supporting the local Economy:
All the main fact that emphasizes the Small Business Saturday is that it supports the local economy of USA. From the Spas to the Salons, Small Business Saturday supports all such economies. All the year around, shopping from the small businesses and the sops are encouraged mostly by the people and the businessman. The Small Business Saturday supports all such businesses that are regarded as the Small Scale businesses like restaurants, cafes, spas, fitness clubs, art foundations and many more.
So, with the help of the free marketing resources, event managers and the online guides, the Small Business Saturday are the platforms that is provided to the owners of the Small Business to make their business into a turn-key experience .
So Just remember always Small Business Saturday Is the Most Important Day to Shop .
Veeramachineni Lalitha
I am Finance Content Writer. I write Personal Finance, banking, investment, and insurance related content for top clients including Kotak Mahindra Bank, Edelweiss, ICICI BANK and IDFC FIRST Bank. My experience details : Linkedin