How to Buy Shares in South Africa

In recent years, the interest in share ownership as a strategic investment in South Africa has been steadily increasing. Investors are recognizing the potential for wealth creation and financial growth through participating in the country’s stock market. This article aims to provide readers with a comprehensive guide on how to buy shares in South Africa, empowering them to make informed decisions and navigate the process effectively. Whether you’re a novice investor seeking to venture into the world of stock trading or a seasoned player looking to expand your investment portfolio, understanding the steps and procedures involved in buying shares is vital for success in the dynamic South African market.

Why Invest in Shares?​

Investing in JSE shares to buy  is a fundamental strategy for wealth building. By becoming a shareholder in a publicly traded company, you gain a stake in the company’s assets and earnings. This ownership concept is significant as it allows for potential benefits such as dividends, capital appreciation, portfolio diversification, and liquidity. However, informed decision-making is crucial to manage risks effectively and align your investments with your financial goals and risk tolerance. Stay informed about market dynamics and conduct thorough research before making investment choices.

Steps to Buy Shares in South Africa

Investing in South African shares involves several key steps:

№1. Set Investment Goals:

Define your financial objectives, risk tolerance, and investment timeframe.

№2. Choose a Broker:

Select a reputable broker registered with the FSCA that aligns with your needs.

№3. Open an Account:

Complete account paperwork and provide identification to open your brokerage account.

№4. Fund Your Account:

Deposit capital into your brokerage account for buying shares.

№5. Research and Select Shares:

Conduct thorough research on your chosen shares.

№6. Place an Order:

Use your brokerage platform to specify share quantity and purchase price.

№7. Monitor Your Portfolio:

Keep track of share performance and market trends.

№8. Consider Dividend Reinvestment:

Explore dividend reinvestment plans (DRIPs) for potential growth.

№9. Periodic Portfolio Review:

Review and adjust your portfolio to align with your goals.

№10. Understand Tax Implications:

Be aware of tax considerations and seek professional advice if needed.

№11. Stay Informed:

Continuously educate yourself about the stock market and economic trends.

Investing carries risks, so exercise caution and diversify your portfolio to manage risk effectively.

Selecting a Stockbroker

Choosing the right stockbroker is a critical step in your investment journey. They act as intermediaries, executing trades and providing services. Here’s a concise guide on what to consider:

Understanding Their Role:

Stockbrokers facilitate your stock market transactions and offer insights and expertise.

Why It Matters:

  • Brokers provide market access, expertise, and efficient order execution.
  • They assist with portfolio management and reporting.

Factors to Consider:

  • Fees: Assess trading commissions and account charges.
  • Services: Evaluate research, trading platforms, and customer support.
  • Account Types: Check for suitable account options.
  • Regulation: Ensure regulatory compliance.
  • Account Opening: Understand account setup requirements.
  • Alignment with Goals: Choose a broker that matches your investment strategy.

Choosing the right stockbroker is vital for your success in the South African stock market.

Opening a Trading Account

To open a trading account with your chosen stockbroker, start by selecting a reputable one registered with the Financial Sector Conduct Authority (FSCA). Reach out to them to express your intent. Fill out the account application form with personal and financial details. Provide necessary identification, including a copy of your South African ID or passport, proof of residence, tax number, and bank details. Sign required agreements and fund your account. Once approved and funded, set up the trading platform provided by the broker. Afterward, you can begin trading shares and other securities on the South African stock market. Keep all account-related documents safe and stay informed about market developments for informed trading decisions.

Researching Stocks

Conducting thorough research on potential investments is crucial for informed decision-making in the stock market. It helps manage risks, evaluate financial performance, and stay updated with market trends.


  1. Informed Decisions: Research ensures decisions are based on facts rather than speculation, minimizing investment risks.
  1. Financial Health: Analyzing company fundamentals like financial statements and earnings per share gives insights into the company’s financial health and sustainability.
  1. Market Awareness: Understanding industry trends, economic conditions, and market sentiment ensures investments align with current dynamics.


  1. Company Fundamentals:
  • Review financial statements, EPS, dividend history, competitive position, and management team.
  1. Market Trends:
  • Analyze industry dynamics, economic indicators, market sentiment, technical data, global events, and diversification strategies.

Incorporating both fundamental and market trend analysis empowers investors to make sound investment decisions, enhancing their potential for success in the stock market.

Placing Orders

In stock trading, there are three main types of orders: market orders, limit orders, and stop-loss orders.

  1. Market Orders: These orders are executed immediately at the current market price. To place a market order, simply specify the quantity of shares you want to buy or sell. Market orders prioritize speed over price.
  1. Limit Orders: Limit orders allow you to set a specific price at which you want to buy or sell a security. You specify the price and quantity of shares. The order will execute only if the market reaches or betters your specified price, giving you control over the price but not the execution time.
  1. Stop-Loss Orders: A stop-loss order is designed to limit potential losses. It triggers a market order to sell a security when its price falls to or below a specified “stop” price. To place a stop-loss order, specify the stop price and the quantity of shares.

Setting clear investment objectives is crucial. Objectives help you choose the right order type based on your risk tolerance and goals. They also provide discipline, align your strategy, and serve as benchmarks for measuring success in your stock trading endeavors.

Funding Your Account

Depositing funds into your trading account is a pivotal step in your journey as a stock market investor. The process is straightforward:

Begin by logging into your trading account using the credentials provided by your chosen brokerage. Once inside your account, locate the “Deposit Funds” or a similar option. Typically, this option is found within your account dashboard, often under sections labeled “Funding” or “Cash Management.”

Your brokerage will offer various payment methods for funding your account, including bank transfers, credit/debit cards, e-wallets, checks, cryptocurrencies, and broker-specific methods. Each method has its own set of advantages and disadvantages.

Bank Transfers: These are secure and direct, making them suitable for larger transactions. However, they often come with slower processing times, typically taking several business days, and may incur bank fees.

Credit/Debit Cards: They offer convenience and speed, with funds usually available immediately. However, they may have transaction fees or foreign exchange charges, and your deposit may be limited by card-specific deposit limits.

Electronic Wallets (E-Wallets): E-wallets provide speed and convenience, particularly for international transactions. Some brokers accept popular e-wallets like PayPal, Skrill, or Neteller. Yet, e-wallet transactions may involve transaction fees, and their availability depends on the broker.

Checks or Bank Drafts: These are suitable for individuals who prefer paper-based transactions. They are secure but tend to have slower processing times and may involve additional fees.

Cryptocurrency: Cryptocurrency offers fast and secure transactions, with a growing acceptance in the financial industry. However, using cryptocurrency for funding your account requires familiarity with cryptocurrencies, and availability among brokers may be limited.

Broker-Specific Methods: Some brokers offer their unique funding methods, often with incentives or promotions. These methods vary and depend on the specific broker.

After choosing your preferred payment method, specify the amount you wish to deposit into your trading account. Always be mindful of any minimum deposit requirements set by your broker. Before proceeding, carefully review all transaction details, including the deposit amount and the selected payment method.

Upon confirming the transaction, your broker will provide specific instructions on how to complete it. Once the transaction is successfully processed, you will receive a confirmation message or email from your broker. Your trading account balance will be updated to reflect the deposited amount.

Executing Trades

Once your account is funded, here’s a streamlined process for executing trades:

  • Log in: Access your trading account.
  • Access the Platform: Navigate to the trading platform.
  • Select Stock: Choose the stock you want to buy.
  • Choose Order Type: Select from market order, limit order, or stop-loss order.
  • Specify Order Details: Enter quantity and, if applicable, your desired purchase price.
  • Review and Confirm: Double-check details and confirm the order.
  • Monitor Order: Keep an eye on the order status.

Confirmation and Portfolio Management: Upon execution, receive confirmation and manage your portfolio.

Risks and Considerations

Share ownership and trading can offer opportunities for wealth accumulation, but they also come with inherent risks. It’s crucial for investors to understand and consider these risks before engaging in the stock market. Here are some key risks and considerations:

Market Risk: Share prices are subject to market fluctuations, which can be influenced by economic conditions, geopolitical events, and investor sentiment. Market risk means that the value of your shares can go up or down, leading to potential gains or losses.

Company-Specific Risk: Investing in individual stocks exposes you to company-specific risks. Factors such as poor financial performance, management issues, or legal troubles can adversely affect a company’s stock price.

Liquidity Risk: Some stocks may have low trading volumes, making it challenging to buy or sell shares at desired prices. Illiquid stocks can result in larger bid-ask spreads and potential difficulty in executing trades.

Diversification Risk: Failing to diversify your portfolio across different industries and asset classes can expose you to higher risks. A lack of diversification can lead to significant losses if a particular sector or asset class underperforms.

Leverage Risk: Using borrowed money, or leverage, to invest in shares can amplify both gains and losses. While leverage can enhance returns in a bullish market, it can also lead to substantial losses if the market moves against your position.

Psychological Risk: Emotional reactions to market volatility can lead to impulsive decisions. Investors may panic-sell during market downturns or become overconfident during bull markets, potentially hurting their long-term returns.

Regulatory and Tax Risks: Changes in government regulations or tax laws can impact investment returns. It’s essential to stay informed about tax implications and regulatory changes in your jurisdiction.

Currency Risk: If you invest in foreign stocks, you are exposed to currency exchange rate fluctuations. Changes in exchange rates can affect the value of your investments.

Dividend Risk: If you rely on dividend income from your shares, there is a risk that companies may reduce or eliminate dividend payments, especially during economic downturns.

Timing Risk: Trying to time the market by predicting when to buy or sell shares can be risky. Even experienced investors often struggle to consistently make accurate market-timing decisions.

Information Risk: Investing based on incomplete or inaccurate information can lead to poor decisions. It’s essential to conduct thorough research and verify information from reliable sources.

Interest Rate Risk: Changes in interest rates can affect the attractiveness of stocks relative to other investment options. Rising interest rates may lead to lower stock prices.

Inflation Risk: Inflation erodes the real value of money over time. If your investment returns do not outpace inflation, your purchasing power can decline.

To mitigate these risks, investors should diversify their portfolios, set clear investment goals, conduct thorough research, and develop a long-term investment strategy. Additionally, seeking advice from financial professionals and staying informed about market conditions and economic developments can help navigate the complexities of share ownership and trading. Remember that all investments carry some degree of risk, and it’s important to align your investment strategy with your risk tolerance and financial objectives.

Market Risks

Market risks encompass price fluctuations and volatility, which can impact investment performance. Diversification is a key strategy to mitigate these risks.

Price Fluctuations: Prices of assets, including stocks, continuously change due to various factors. Fluctuations can lead to gains or losses.

Volatility: This measures the speed and extent of price changes. High volatility means rapid shifts, which can create uncertainty.

Diversification: Spreading investments across various assets, sectors, and regions reduces the impact of poor performance in one area. It enhances portfolio stability and aligns with goals and risk tolerance, providing a better risk-return balance.

Company-specific Risks

Investing in stocks involves company-specific risks tied to individual businesses. These risks include factors like earnings reports and management changes. Emphasizing the importance of thorough research is key.

Earnings Reports: Companies must periodically report financial results. Positive reports can boost stock prices, while negative ones can lead to declines.

Management Changes: New leadership can impact a company’s strategy and direction. Positive changes can be favorable for stocks, while negative ones may lead to uncertainty.

Research Matters: Thorough research helps you make informed decisions, assess risks, diversify effectively, take a long-term view, and identify strategies to manage risks in your investment portfolio.

Risk Tolerance

Risk tolerance is a key factor in investment, influencing your decisions and strategies.

Understanding Risk Tolerance:

Goal Alignment: Match it with your financial goals and time horizon.

Emotion Management: Helps stay calm during market swings.

Asset Allocation: Guides stock-bond balance.

Financial Caution: Prevents overextension.

Strategy Choice: Determines investment approach.

Impact on Decisions:

Asset Mix: Influences portfolio allocation.

Security Selection: Affects choice of investments.

Diversification: Balances risk in the portfolio.

Time Horizon: Sets investment duration.

Risk Management: Guides protective measures.

Monitoring and Managing Your Portfolio

Effective portfolio management is essential for successful share ownership. It ensures alignment with goals and adapts to changing markets. Here’s why it’s vital and how to do it:


Adapt to Market Changes: Monitor to adjust to market shifts caused by economic and industry developments.

Risk Control: Regularly review to identify and mitigate risks in your portfolio.

Evaluate Performance: Assess if your investments meet your goals and spot underperforming assets.

Maintain Diversification: Keep a balanced mix of assets to prevent overexposure.


Regular Review: Schedule periodic assessments of your portfolio’s performance and alignment with goals.

Rebalancing: Adjust your asset allocation to maintain your desired risk-return profile.

Risk Assessment: Reevaluate your risk tolerance and objectives over time.

Diversification Check: Confirm your portfolio remains diversified across various asset classes.

Tax Efficiency: Consider tax implications when making changes.

Stay Informed: Stay updated on market news and trends.

Long-Term Perspective:

While ongoing management is vital, maintain a long-term outlook. Short-term market fluctuations are common, but stocks tend to perform well over time. Avoid impulsive decisions, focusing on your long-term financial goals and strategy.

Final Thoughts

Investing in South African shares can be rewarding with careful planning. Here’s a concise overview:

Steps and Considerations:

  1. Understand share ownership.
  2. Open a trading account.
  3. Research and analyze investments.
  4. Manage risks and assess your risk tolerance.
  5. Continuously manage your portfolio.
  6. Maintain a long-term perspective.

Benefits of Share Ownership:

  • Potential for dividends and capital appreciation.
  • Diversification for a balanced risk-return profile.

Start Smart:

  • Plan your goals and risk tolerance.
  • Prioritize research and a long-term perspective.

With these steps and considerations, you can embark on a successful share ownership journey in South Africa, building wealth and financial security over time.