Since the nationwide lockdown caused by the coronavirus, millions of people who were once used to commuting into work have been given a taste of the work-from-home lifestyle. As we now return to work, and as life slowly returns to some semblance of normality, there are thousands of entrepreneurial individuals considering embarking upon a new career in eCommerce. If you count yourself in the cohort of enterprising individuals, then this guide will be a handy leg up to inform you about some of the key considerations you should put in place to work from home as an eCommerce business manager.
Each and every business needs to decide how they’re going to deliver value to their customers – and for most eCommerce firms, this means thinking about a minimum viable product, or an MVP. Here, you don’t need to push the boat out too far, you just need to compete with your rivals in one of the following areas:
- Marketing: is your product being seen by more people online?
- Price: is your product the cheapest option for consumers to purchase?
- Service: are you customers impressed by the delivery of their products?
- Quality: is this the best-quality product on the market?
If you can compete on one of these four points of business acumen, you’ll be able to set up a successful eCommerce firm – one that rakes in the money as you work from home.
Logistics and Planning
As an entrepreneur entering the eCommerce market, you need to know how you can get a helping hand from technology and software. Planning hundreds of deliveries each week can be a daunting task without these centralized systems, which help you keep track of orders while also tracking their delivery status.
Happily, there’s plenty of cheap and useful software developed to help entrepreneurs such as yourself get their orders straight. For one, a Logistics Portal can help you to track orders from your supplier, and to therefore set realistic delivery times to send on to your customers. Meanwhile, a local delivery partner, like a national delivery firm, can help you to further streamline your door-to-door delivery service.
Marketing and Growth
One of the key components of eCommerce firms is the momentum they’re able to build up in a short space of time. The most successful eCommerce startups are those which are able to keep that momentum up for months on end, and this can only be achieved through smart investing in advertising and marketing on a consistent basis.
On this front, you’re going to have to use all of your SEO knowledge, marketing nous, and social media acumen in order to slowly build the following and the notoriety to continue boosting your sales figures each month. Consider investing in affiliate marketing, or in programmatic marketing, in order to get your product seen across the web – while making a large investment in a social media influencer can issue you with a torrent of sales in a very short amount of time.
Making an eCommerce business involves dynamism and bravery – but with the tips above, working from home, and earning cash online, is within your grasp.