The Power of Mobile Advertising: Branding Your Vehicle

Are you looking for an effective way to increase brand awareness and drive sales for your business? Look no further than vehicle branding graphics! By transforming your car or your company vehicles into a rolling billboard, you can reach a wider audience and make a lasting impression on your potential customers. In this post, we’ll take a deeper look at the power of mobile advertising through branding your vehicle.

Why Brand Your Vehicle?

First, let’s discuss why branding your vehicle is a smart way to invest in your business. Your company vehicles are already on the road, travelling to and from appointments and job sites. By adding eye-catching branding elements and graphics to your vehicles, you can turn them into powerful marketing tools that are working for you around the clock. Your branded company vehicles will be seen by countless people throughout the day, making them a very effective way to reach new customers by increasing your brand exposure

Creating a Memorable Design

The key to successfully branding your vehicle lies in creating a memorable design that catches the eye and represents your brand accurately. Consider working together with a professional graphic designer to create a cohesive, visually appealing design that incorporates company logo, colours, and message. Your vehicle graphics should be easy to read from a distance and include a clear call to action such as your website address or phone number. 

Decals vs Vinyl Wraps

When it comes to applying branded fleet graphics to your vehicles, there are two main options to consider: Decals and vinyl wraps. Vinyl wraps are a more comprehensive option that you can use to cover the entire surface of your vehicle, while on the other hand, decals are smaller graphics that you can place on specific areas such as windows or doors. Both options have their advantages and can be very effective depending on your specific branding needs. 

With a vinyl wrap, you can achieve a professional, seamless look that makes your vehicle appear completely custom-designed. They also offer full colour printing capabilities, allowing you to easily incorporate any design elements you’d like. On the other hand, a decal can be a more cost-effective option for businesses on a budget. They can still have a very significant impact on your branding efforts particularly when placed in high-visibility areas. 

Maximising Your Reach

Once you have branded your vehicle, it’s time to start maximizing your reach and hit the road. Consider driving branded company vehicles to high-traffic areas like city centers, busy streets and roads, and even on the motorway. You can even park your vehicles in highly visible areas such as at events and trade shows, or at your place of business. 

Along with this, don’t forget about the power of social media when it comes to maximizing your reach with branded vehicles. Encourage your employees to take photos of your branded cars or vans on the road and share them with your company’s social media pages. Creating a branded hashtag for customers to use when they see your vehicles on the road is also worth considering. 

What are the Benefits of Branding Your Company Vehicles?

Adding branded graphics to your company’s fleet has a wide range of benefits. These include:

  • Increased visibility: Branding your vehicle increases brand visibility, helping you get in front of a wider audience. On average, a branded car or van can generate up to 70,000 impressions daily. 
  • Cost-effective: Branding your vehicle is a cost-effective advertising option. Once you’ve applied the branding there are no additional advertising costs to pay. 
  • Increased brand awareness: Branding your vehicle can increase brand awareness among your target audience. It creates a professional, memorable image of your brand, which can help with building credibility and trust among potential customers. 
  • Creates a positive impression: A branded vehicle can help with creating a more positive impression of your brand. It shows professionalism, trustworthiness, and gives you company a well-established look. 
  • Improve your competitive edge: Branding your vehicle can provide your business with a more competitive edge. It can differentiate your brand from the competition and give your business a unique identity. 
  • Build brand loyalty: Branding your company vehicles can help with building brand loyalty among your customers. It shows that your company is committed to providing quality products and services, and that you are willing to invest in your brand. 

If your business uses company cars or vans, branding them can be an excellent way to get your message out there and improve brand awareness.